E-commerce Consulting

An 8-week, hands-on program to launch and grow your shop.

For brands and sellers setting up or scaling on TikTok Shop, Shopee or Lazada — led end-to-end by Ploy, an ex-TikTok e-commerce operator who now runs Shopee & Lazada campaigns for Enfagrow at Mead Johnson Nutrition.

Launching your first shop

You're setting up a store and want it done right the first time — policy, fees, listings and store health, not just guesswork.

Getting traffic, not sales

Impressions are coming in but conversion isn't — pricing, promotions and ads need a real strategy, not another discount code.

Ready to scale with ads & affiliates

You want a proper affiliate/creator program and paid campaigns running on GMV Max, Video Shopping Ads and LIVE Ads — not ad hoc boosts.

8-week roadmap

From foundation to launch & optimization.

Three phases, eight weeks, one clear deliverable at the end of every week — so you always know what's been done and what's next.

1

Foundation & Set Up

Weeks 1–2
Week 1

Kick Off & Discovery

  • Platform overview & requirements (policy, compliance, etc.)
  • Seller Center walkthrough
  • Platform fee & cost structure explanation (programs, etc.)
Deliverable: Project Plan & Requirement Checklist
Week 2

Shop Optimization & Content Set Up

  • Shop layout & branding set up (vs. competitors)
  • Product listing optimization (title, keyword, image, description)
  • Store readiness audit
Deliverable: Optimized Storefront Design, Listing Optimization Guide, Store Readiness Checklist
2

Strategy & Preparation

Weeks 3–6
Week 3

Pricing & Promotional Strategy

  • Pricing strategy & margin planning
  • Voucher, bundle & promotion planning (vs. competitors)
  • Campaign & event calendar
Deliverable: Pricing Strategy Framework, Promotion & Voucher Plan, Campaign Calendar, Go-to-Market Plan
Week 4

Content & Affiliate Preparation

  • TikTok Shop Partnership (TSP) & MCN introduction (TikTok only)
  • Content direction & asset plan (LIVE, short video)
  • Affiliate dashboard walkthrough
  • Affiliate & influencer strategy plan (vs. competitors)
Deliverable: Content Strategy & Asset Plan, Affiliate Recruitment Plan, Creator Shortlist
Week 5

Ads Preparation

  • On-site ads introduction
  • TikTok Shop Ads overview (GMV Max, Video Shopping Ads, LIVE Ads)
  • Campaign structure & budget planning (vs. competitors)
  • Ad placement, targeting & performance metrics fundamentals
Deliverable: Ads Strategy & Budget Framework, KPI Measurement Framework
Week 6

Launch Readiness & Operational Prep

  • Store health check & Seller Center review
  • Campaign registration walkthrough
  • Campaign setup & activation preparation
  • Final launch readiness audit
Deliverable: Launch Readiness Checklist, Store Health & Readiness Report, Campaign Activation Plan
3

Launch & Optimization

Weeks 7–8
Week 7

Launch & E-commerce Metrics

  • Campaign monitoring
  • E-commerce KPI measurement introduction
  • Business Insights dashboard walkthrough
  • Affiliate & content performance evaluation
Deliverable: KPI Framework & Reporting Dashboard
Week 8

Post-Launch Optimization & Review

  • Shop performance review & insights session
  • Optimization recommendations
  • Scale campaigns & budget
  • Next steps & growth roadmap
Deliverable: Optimization Recommendations Report, Executive Summary Review
Optimized Store & Content Data-Driven Campaigns Scalable Growth Roadmap

Ready to scope your 8 weeks?

Every engagement starts with a short discovery call to confirm platform, timeline and goals before a proposal goes out.

Request a proposal